Category Archives: Digital Marketing

Call for Nomination – 4TH DIGITAL MARKETING AWARD

The purpose of marketing & communication has always been all about communicating the brand’s purpose with the consumers in the right place, at the right time. In this era of digital communication, it means that brands need to present themselves wherever their consumers are spending the most amount of time; in today’s scenario on the digital platforms. To attract, engage, & delight customers online, brands all over the world are coming up with new strategies & campaigns every moment. To thrive forward, Bangladesh has also taken its […]

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14 Digital Marketing Trends to Watch Out for in 2019

Back in 2018, I made a similar prediction series on trends in Digital marketing for 2018 during the start of the year. As we reach the end of 2018, we can find most of the predictions turning true. To continue this game, I am rolling out my Digital marketing predictions for 2019. These are the core areas where I would focus on in the upcoming year and invest into. Without any delay, scroll more to go through the 14 Digital Marketing trends prediction for 2019. As I […]

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National Certificate Of Advertising And Digital Marketing | DSM

The National Certificate of Advertising (SAQA 58820) Marketing Communications Concepts This module will teach you to identify and explain marketing communication concepts and ideas, implement low- and high-focus thinking, as well as explain and apply lateral thinking processes. Present Advertising Ideas Ideas are the backbone of every successful advertising campaign. So in this online advertising course you’ll learn how to generate idea and solutions related to advertising contexts. Evaluate solutions and develop these in advertising contexts.  Develop advertising activity specifications Every successful advertising campaign starts with a comprehensive […]

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Digital Marketing Trends in 2017

With only a few months left in 2016, the Vivial digital marketing team has been looking ahead to 2017. Keep reading for our top marketing trend predictions that will shape 2017. Is your marketing strategy ready for 2017 (the year of the rooster)? Keep reading and we’ll point you in the right direction. It should come as no surprise that keeping up with the latest digital marketing trends is a great way to keep — and grow — your customer base and business as a whole. While […]

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Q&A with Buensalido PR Digital Head Monique Buensalido on Digital Marketing

Q1: What is it like working in the PR company started by your mother? What is the succession planning like in your company? A: It’s been great to finally watch my mother in action! She was one of the pioneers of public relations in the country, and it’s amazing to see her sharp intuition, incredible vision, and fortitude come to life in her work. In terms of succession planning, she was always mindful to set up a strong a leadership team who could take over from her, […]

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Columbia Records appoints Manos Xanthogeorgis Senior Vice President of Digital Marketing and Media – Music Business Worldwide

Columbia Records has named Manos Xanthogeorgis Senior Vice President of Digital Marketing and Media. Xanthogeorgis (pictured) was previously Vice President, Head of International Digital for Sony Music Entertainment. He reports to Jenifer Mallory, General Manager for Columbia Records. In his new role, Xanthogeorgis will be responsible for developing and executing Columbia’s overall digital strategy including consumer engagement, social media, influencer and streaming marketing, and advertising on behalf of the label’s artists. Appointed Vice President, Head of International Digital for Sony Music Entertainment in 2017, Manos oversaw international […]

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Bose Names WPP Global Agency Partner Across Creative, Media and Digital Marketing – Adweek

After a review, Bose has selected WPP as its global agency partner across creative, media, localization, production and digital marketing. The business will be handled by a “custom-built team” of WPP shops, which were not identified by the company or agency. Bose declined further comment and WPP deferred back to the client. However, a person close to the matter said the WPP team consists of creative shop Grey Group, digital agency Wunderman, marketing implementation unit Hogarth Worldwide and media agency MediaCom. The review spanned several months and […]

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8 Actionable Holiday Digital Marketing Tips | CJG Digital Marketing

Christmas is almost here! Big brands are busy with promotional marketing activities, customer behavior spikes, and everyone wants to take advantage of this season to get noticed by their target market and make sales as well. With all the buzz everywhere, you can step up your game and be on par with the big-timers! Here are 8 actionable tips to help you get started. 1. Research for Buyer Intent Keywords First, make sure that your customers can find you. It’s easy to get buried and ignored with […]

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Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy (Infographic) | Digital Marketing Philippines

Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhouse for effective marketing communication. Unknown to most novice business owners, email marketing can do much than just sending personalized messages to customers. To give you a clearer picture of email marketing and its benefits, we have listed down in this infographic the top email marketing […]

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Top SEO Trends in 2019 You Should Be Preparing For Now (Infographic) | Digital Marketing Philippines

Year after year, the field of SEO gets more sophisticated, driving companies to employ a combination of proven strategies and new techniques just to get in front of SERPs. Developments in the search optimization industry such as semantic search, artificial Intelligence, and visual search have significantly changed the way people discover and access content online. At the same time, the rise of personal assistants as well as the implementation of new data protection laws have presented new challenges which SEO must continue to overcome in 2019. But […]

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